GDPR - Data Processing Addendum

GDPR Data Processing Addendum #

Last Updated: December 22, 2021

This GDPR Data Processing Addendum (“DPA”) forms part of the Terms of Service available at or such other location as the Terms of Service may be posted from time to time (as applicable, the “Agreement”), entered into by and between the Customer and Embrace Mobile, Inc. (“Embrace”), pursuant to which Customer has accessed Embrace’s Application Services as defined in the applicable Agreement. The purpose of this DPA is to reflect the parties’ agreement with regard to the processing of personal data in accordance with the requirements of Data Protection Legislation as defined below.

If the Customer entity entering into this DPA has executed an order form or statement of work with Embrace pursuant to the Agreement (an “Ordering Document”), but is not itself a party to the Agreement, this DPA is an addendum to that Ordering Document and applicable renewal Ordering Documents. If the Customer entity entering into this DPA is neither a party to an Ordering Document nor the Agreement, this DPA is not valid and is not legally binding. Such entity should request that the Customer entity that is a party to the Agreement executes this DPA.

This DPA shall not replace or supersede any agreement or addendum relating to processing of personal data negotiated by Customer and referenced in the Agreement, and any such individually negotiated agreement or addendum shall apply instead of this DPA.

In the course of providing the Application Services to Customer pursuant to the Agreement, Embrace may process personal data on behalf of Customer. Embrace agrees to comply with the following provisions with respect to any personal data submitted by or for Customer to the Application Services or collected and processed by or for Customer through the Application Services. Any capitalized but undefined terms herein shall have the meaning set forth in the Agreement.

Data Processing Terms #

In this DPA,

  • “Data Protection Legislation” means European Directives 95/46/EC and 2002/58/EC (as amended by Directive 2009/136/EC) and any legislation and/or regulation implementing or made pursuant to them, or which amends, replaces, re-enacts or consolidates any of them (including GDPR), and all other applicable laws relating to processing of personal data and privacy that may exist in any relevant jurisdiction.
  • “data controller”, “data processor”, “data subject”, “personal data”, “processing”, and “appropriate technical and organisational measures” shall be interpreted in accordance with applicable Data Protection Legislation;
  • “GDPR” means the General Data Protection Regulation (Regulation (EU) 2016/279).

The parties agree that Customer is the data controller and that Embrace is its data processor in relation to personal data that is processed in the course of providing the Application Services. Customer shall comply at all times with Data Protection Legislation in respect of all personal data it provided to Embrace pursuant to the Agreement.

The subject-matter of the data processing covered by this DPA is the Application Services ordered by Customer either through Embrace’s website or through an Ordering Document, or as additionally described in the Agreement or the DPA. The processing will be carried out until the term of Customer’s ordering of the Application Services ceases. Further details of the data processing are set out in Annex 1 hereto.

In respect of personal data processed in the course of providing the Application Services, Embrace:

  1. shall process the personal data only in accordance with the documented instructions from Customer (as set out in this DPA or the Agreement or as otherwise notified by Customer to Embrace (from time to time.) If Embrace is required to process the personal data for any other purpose provided by applicable law to which it is subject, Embrace will inform Customer of such requirement prior to the processing unless that law prohibits this on important grounds of public interest;
  2. shall notify Customer without undue delay if, in Embrace’s opinion, an instruction for the processing of personal data given by Customer infringes applicable Data Protection Legislation;
  3. shall implement and maintain appropriate technical and organizational measures designed to protect the personal data against unauthorized or unlawful processing and against accidental loss, destruction, damage, theft, alteration or disclosure. These measures shall be appropriate to the harm which might result from any unauthorized or unlawful processing, accidental loss, destruction, damage or theft of the personal data and having regard to the nature of the personal data which is to be protected;
  4. pursuant to Article 28, Section 3(c) of the GDPR, shall take all measures required pursuant to Article 32 of the GDPR;
  5. shall make available to Customer all information necessary to demonstrate compliance with the obligations set forth in Article 28 of the GDPR;
  6. may hire other companies to provide limited services on its behalf, provided that Embrace complies with the provisions of this Clause. Any such subcontractors will be permitted to process personal data only to deliver the services Embrace has retained them to provide, and they shall be prohibited from using personal data for any other purpose. Embrace remains responsible for its subcontractors’ compliance with the obligations of this DPA. Any subcontractors to whom Embrace transfers personal data will have entered into written agreements with Embrace requiring that the subcontractor abide by terms substantially similar to this DPA. If Customer requires prior notification of any updates to the list of subprocessors, Customer can request such notification in writing by emailing Embrace will update the list within thirty (30) days of any such notification if Customer does not legitimately object within that time frame. Legitimate objections must contain reasonable and documented grounds relating to a subcontractor’s non-compliance with applicable Data Protection Legislation. If, in Embrace’s reasonable opinion, such objections are legitimate, the Customer may, by providing written notice to Embrace, terminate the Agreement.
  7. shall ensure that all Embrace personnel required to access the personal data are informed of the confidential nature of the personal data and comply with the obligations sets out in this Clause;
  8. at the Customer’s request and cost (and insofar as is possible), shall assist the Customer by implementing appropriate and reasonable technical and organizational measures to assist with the Customer’s obligation to respond to requests from data subjects under Data Protection Legislation (including requests for information relating to the processing, and requests relating to access, rectification, erasure or portability of the personal data) provided that Embrace reserves the right to reimbursement from Customer for the reasonable cost of any time, expenditures or fees incurred in connection with such assistance;
  9. shall promptly notify Customer if it receives a request from a data subject for access to, correction, amendment, deletion of or objection to the processing of such data subject’s personal data; provided that Embrace shall not respond to any such request without Customer’s prior written consent except to confirm that the request relates to Customer;
  10. shall take reasonable steps at the Customer’s request and cost to assist Customer in meeting Customer’s obligations under Article 32 to 36 of that regulation taking into account the nature of the processing under this DPA, provided that Embrace reserves the right to reimbursement from Customer for the reasonable cost of any time, expenditures or fees incurred in connection with such assistance;
  11. at the end of the applicable term of the Application Services, upon Customer’s request, shall securely destroy or return such personal data to Customer;
  12. shall allow Customer and its respective auditors or authorized agents to conduct audits or inspections during the term of the Agreement, which shall include providing reasonable access to the premises, resources and personnel used by Embrace in connection with the provision of the Application Services, and provide all reasonable assistance in order to assist Customer in exercising its audit rights under this Clause. The purposes of an audit pursuant to this Clause include to verify that Embrace is processing personal data in accordance with its obligations under the DPA and applicable Data Protection Legislation. Notwithstanding the foregoing, such audit shall consist solely of: (i) the provision by Embrace of written information (including, without limitation, questionnaires and information about security policies) that may include information relating to subcontractors; and (ii) interviews with Embrace IT personnel. Such audit may be carried out by Customer or an inspection body composed of independent members and in possession of the required professional qualifications bound by a duty of confidentiality. For the avoidance of doubt no access to any part of Embrace‘s IT system, data hosting sites or centers, or infrastructure will be permitted;
  13. If Embrace becomes aware of any accidental, unauthorized or unlawful destruction, loss, alteration, or disclosure of, or access to the personal data that is processed by Embrace in the course of providing the Application Services (an “Incident”) under the Agreement it shall without undue delay notify Customer and provide Customer (as soon as possible) with a description of the Incident as well as periodic updates to information about the Incident, including its impact on Customer Content. Embrace shall additionally take action to investigate the Incident and reasonably prevent or mitigate the effects of the Incident;
  14. Embrace shall provide information requested by Customer to demonstrate compliance with the obligations set out in this DPA.

Annex 1 #

Details of the Data Processing #

Embrace shall process information to provide the Application Services pursuant to the Agreement. Embrace shall process information sent by Customer’s end users identified through Customer’s implementation of the Application Services. As an example, in a standard programmatic implementation, to utilize the Application Services, Customer may allow the following information to be sent by default as “default properties:”

Types of Personal Data #

  • City
  • Region
  • Country
  • Time zone
  • Browser
  • Browser Version
  • Device
  • Operating System
  • Embrace Library
  • Screen Height
  • Screen Width
  • Search Engine
  • Search Keyword
  • Email
  • Username
  • User ID
  • Last Seen (the last time a property was set or updated)

Additional detail regarding what information Customer may send to Embrace can be found in the terms of the Agreement.

Categories of Data Subjects Users of the Customers web and mobile applications. Processing Activities The provision of Application Services by Embrace to Customer.

Contacts #

If you have any comments, concerns or questions, please send us an email at or send mail to:

8569 Higuera Avenue
Culver City, CA 90232