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Flexible pricing built for scale
Embrace offers flexible pricing for mobile and web observability, built to support teams of all sizes. Choose the plan that fits your stack.
FREE
Made for small apps, development or staging environments
- Up to 1 million sessions / year
- Up to 5 users
- Errors, exceptions, and crashes
- Basic performance monitoring
- Basic dashboards and alerting
- 3 days of events data retention
PRO
Made to give best-in-class performance insights for production apps
$80/100k sessions
- Up to 10 users
- Custom dashboards
- API access & metrics data forwarding
- Standard customer support
- 14 days of events data retention
- Discounts for higher session volume
ENTERPRISE
Made to automate workflow across multi-team development projects at scale
Custom
- Unlimited users
- Custom metrics
- Events and spans forwarding
- Tagging and workflow features
- Gold-tier customer support
- 30 days of events data retention
Powerful features for mobile and web, all in one platform
PLAN | FREE | PRO | ENTERPRISE |
Pricing Based on session consumption | Free up to 1 million sessions/year | ✓ First 5 million sessions: $80/100k sessions ✓ Next 20 million sessions: $70/100k sessions ✓ Next 25 million sessions: $50/100k sessions ✓ More than 50 million: sessions/yr - contact us | Contact Us for pricing |
Engineering seats | Up to 5 | Unlimited | Unlimited |
Billing | Pay-as-you-go | Pay-as-you-go or Annual Contract | Annual contract |
Event data retention | 3 days | 14 days | 30 days |
PERFORMANCE | |||
User session play-by-play | ✅ | ✅ | ✅ |
Performance Tracing with OpenTelemetry | ✅ | ✅ | ✅ |
Network Performance | ✅ | ✅ | ✅ |
ANRs & Thread Profiling *Mobile only | ✅ | ✅ | ✅ |
Webview Performance *Mobile only | ✅ | ✅ | ✅ |
View capture, custom breadcrumb capture *Mobile only | ✅ | ✅ | ✅ |
Core Web Vitals *Web only | ✅ | ✅ | ✅ |
Logs capture | Up to 100GB logs ingested/year | Error logs: free Info, warning, and system logs: $0.50/GB | Error logs: free Info, warning, and system logs: $1.00/GB |
Logs retention | 14 days | 14 days | 14 days |
TROUBLESHOOTING | |||
Crash Reporting *Mobile only | ✅ | ✅ | ✅ |
Error Tracking & Error Logging | ✅ | ✅ | ✅ |
Exception Reporting | ✅ | ✅ | ✅ |
Out of Memory Monitoring *Mobile only | ✅ | ✅ | ✅ |
ANR Monitoring *Mobile only | ✅ | ✅ | ✅ |
User Termination Reporting *Mobile only | ✅ | ✅ | ✅ |
User Segment & Property Correlations | ⊝ | ✅ | ✅ |
METRICS AND DASHBOARDS | |||
Custom Metrics | ⊝ | Limited | Included based on session volume |
Custom Dashboards | Up to 3 days | ✅ | ✅ |
Events Data Retention | 3 days | 14 days | 30 days |
Standard Metrics Retention | ⊝ | 15 months | 15 months |
DATA FORWARDING | |||
Metrics PromQL API | ⊝ | ✅ | ✅ |
Metrics Forwarding | ⊝ | ✅ | ✅ |
Spans TraceQL API | ⊝ | ✅ | ✅ |
Network Span Forwarding | ⊝ | ⊝ | ✅ |
Event Data Forwarding | ⊝ | ⊝ | ✅ |
WORKFLOW AND SUPPORT | |||
Alerts | Up to 10 alert policies | ✅ | ✅ |
Code Owners and Telemetry Tagging | ⊝ | ⊝ | ✅ |
Role-based Access Controls | ⊝ | ✅ | ✅ |
Jira Integration | ⊝ | ✅ | ✅ |
Slack Integration | ⊝ | ✅ | ✅ |
PagerDuty Integration | ⊝ | ✅ | ✅ |
Support | Community Slack Channel | Silver-tier | Gold-tier |
CSM | ⊝ | Included with annual contracts | Focused |
FAQs
Answers to common questions we get about our pricing
A captured user session is when an app is used in a particular state and data is captured. An example is when an app is opened (foregrounded) and data is captured, and another session is captured when the app is backgrounded and activity continues.
Embrace offers a Pro trial for 30 days from when you start using the product. We’ll provide options for staying on Pro after the 30 days, or you can use the Teams option for free, forever, up to 1 million sessions per year.
We’ll ingest up to 1 million sessions per year, and offer 5 free users. You won’t be able to add additional users, or ingest additional data if either of those caps are reached unless you upgrade to a paid plan.
Enterprise plans include several additional features, extended data retention, custom metrics packaged with your plan, and premium support, among other things. If you have multiple engineering teams, want to integrate your data with multiple additional vendors, or want to retain and query your data for extended periods, Enterprise is for you. Contact Us for more details.
No. Embrace’s RUM User Sessions are priced the same, regardless of what device they are coming from, and Embrace charges customer based on overall session consumption. That means that the ratio of web vs. mobile sessions that you’re sending to Embrace does not matter, all sessions will count against your available credits.
Background sessions, whether for web or mobile, are priced at a discounted rate compared to foreground sessions because the amount of data captured is less. If you would like collect background sessions, get in touch with your CSM to turn on the feature.

Embrace is how you make user experiences mission-critical.
Understand what people need to fall in love with the things you build.
Go bigger, move faster, and don’t break things. With Embrace.