Adopt a mobile data model that’s standardized for OpenTelemetry
Let’s bring modern observability to mobile
Understand real customer impact – not just impact at the edge of the datacenter – with the only observability solution built to unite frontend mobile telemetry with backend performance data. OTel-compliant, real-world ready. Let’s level up our observability game together.
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Companies around the world who trust Embrace
Mobile OTel Standardization
Unified Observability
Follow signals through your entire tech stack for a truly unified observability view
Open Source vs. Embrace PRO
Maintain control of your data with fully open source options to use Embrace
Why Embrace?
The days of siloed tools that don’t share a common set of telemetry are over.
DevOps and SRE teams can now extend the practice of advanced, modern observability to their mobile development teams, and in return gain a higher fidelity picture of what is happening with their valued users.
We’ve worked with countless mobile teams reaching millions globally. But while mobile dev teams obsess about their users, the legacy observability tech landscape has left users behind, favoring infrastructure over experience. User-level data is essential for true full-stack observability, and here at Embrace, we’re making critical frontend insights accessible to the entire development org with a common workflow built on open industry standards. We are embracing all developers, just like our company name always intended.
Bringing observability to mobile
Embrace empowers DevOps and SRE leaders by integrating mobile data into the full stack observability platforms they already use via interoperable, OTel-ready SDKs. By bridging the gap that has traditionally left mobile data accessible only to mobile teams, Embrace connects developers’ actions directly to end-user experiences and KPIs. Finally – know exactly how issues on the backend affect mobile users.
A common language and workflow
True user performance hinges on both frontend and backend observability. Embrace provides a common touchpoint, ensuring a seamless understanding of end-user impact and health. Our platform fosters a cohesive workflow, allowing SREs and DevOps to understand end-user impact while giving mobile developers the tools to proactively identify and resolve issues before they affect valuable users.
The result is upscaling your entire organization to a modern, collaborative team where mobile engineers embody the sophistication and practices of advanced observability teams. Embrace unites development teams around a standardized, open-source language. We lower costs, improve identification and resolution times, and remove isolation between teams.
Built on OpenTelemetry
Embrace supports the first OpenTelemetry SDKs specialized for mobile. Any developer or DevOps team can adopt Embrace’s OTel SDKs to gather the data needed to modernize their stack with a mobile-first approach. Embrace’s SDKs can be used independently or with our backend services for deeper insights, staying true to our mission of empowering developers.
Bring the right
data to every
decision
We partner to bring mobile data into your
stack—when and where you need it—to drive
better business decisions across your operations.
Embrace is how you make mobile mission-critical.
Understand what people need to fall in love with the things you build.
Go bigger, move faster, and don’t break things. With Embrace.