We make users’ experiences better and developers’ lives easier.

Mobile’s first generation felt this pain and built Embrace for you:

Parse.ly Testflight Mopub, a Twitter Company Scopely Lookout

Our founding and investing team faced the challenge of having a proactive approach to making mobile users happy as we built and ran mobile experiences and services including Parse, Burstly / Testflight, Lookout, MoPub, Walking Dead, Yahtzee, Whisper, and Tinder.

We are named "Embrace" because Mobile Teams, particularly developers, are under served:

  • Almost all existing tools available to Mobile Teams are focused on feature analytics and marketing.
  • Crashes are solved. In fact, when developing for the web, we don't event think about them and rely on tools beyond crashes. But in mobile, the analogs for those web tools outside of crashes do not exist.
  • Mobile is still in the early innings. Performance issues, OOMs, and the like aren't effectively tracked. Best practices, benchmarks, and automated recommendations that should exist for Mobile Teams do not — yet.

The entire Embrace team has felt the pain building and running mobile apps, like Yahtzee, Tinder, and The Walking Dead. We all recall feeling blind... when a user complained or when we experienced an issue using our own apps.

It is painful to look down at your own app and view a broken purchase, a video not loading, or a frozen startup. We all felt the experience of our CEO (or other exec) compaining about a poor experience, and then texting or walking their iPhone, MotoX, Pixel, or G7 to an engineering lead and showing them their screen. We wanted to push back... but more often than not shrugged in response and/or dug into log files and product analytics tools.

Why can't I just look the user up, pick a session, and see what the $!&# is going on?

Embrace lives by the fact that each device is an individual user, and only by tracking and analyzing each user's experience (good or bad) can we identify improvements. What that means for mobile teams is that now we can lookup a user, pick a session, see what went well or poorly, and understand what the $!&# is going on!

With tons of user data thrown off by mobile phones, Embrace helps mobile teams solve real problems proactively. We find ROI improvements and road map changing insights (and are not just another source of data).

Think of us as an extension of you and your mobile team that provides everything from c-level insights and benchmarks, to intelligent diagnosis of issues that plague mobile teams and are otherwise unanswered, or worse, missed.

We have built a company, team, and technology that we — the Embrace team — wish we had when releasing and growing our own apps.

We look forward to partnering with you!

signed Christine, Frederic, and Eric

Our Investors



Karlin Ventures

Pritzker Group Venture Capital

Miramar Ventures

Baroda Ventures

Eniac Ventures

Box Group

AV8 Ventures

Chernin Group

Rincon Venture Partners


Tikhon Bernstam
Parse & Scribd
John Hering
Kevin Weatherman
VP of BD MoPub & OneSignal
Paul Bricault
Amplify.LA & Greycroft
Richard Wolpert
HelloTech & RealNetworks
Chris Cunningham
C2 Ventures
Eric DelBalso
Serial Angel
Eric Schiffer
CEO, 99 Cents Only Stores
Shamin Rostami
BAM Ventures
Evan Rifkin
Burstly / Testflight
Walter Driver
Herman Yang
VP of Product MoPub
Eli Portnoy
Paul Oliver
Wider Wake
Trevor Wright
Serial Angel
Bryan Baum
Geoff Judge
iNovia Capital
Matt Humphry
CEO LendingHome