SpeedCurve joins Embrace!

I’ve long admired the SpeedCurve team. More than a decade ago, they set the benchmark for web performance analytics. Their work defined Core Web Vitals and shaped how the industry measures real user experience. Anyone who knows web performance knows SpeedCurve…they literally wrote the book on it.

The team has a sterling reputation, and their technology has a loyal following among companies like the BBC, Business Insider, Edmunds, Forbes, Hyatt, The Guardian, Trivago, and many hundreds more.

Early on at Embrace, we trailblazed mobile app reliability, meeting a need where all-in-one platforms and lightweight free tools fell short. More recently, we went all-in on OpenTelemetry, building OTel-based Web and Mobile RUM to prevent lock-in, facilitate shared data, and serve modern teams’ needs.

Connecting user telemetry from ALL screens to the rest of the composable observability ecosystem, without sacrificing depth of products for the frontend teams tasked with the finding and fixing and improving, is something I am incredibly proud of the team for accomplishing.

Accelerating our next-generation Web RUM

Customer demand for “doing what you do for mobile, but for web too” accelerated development of our Web RUM product earlier this year. And now, this acquisition lets us leap ahead years in capability and experience. The stellar team’s expertise, cutting-edge analytics around JavaScript performance, investment in WebPageTest, and vision for where performance fits in the broader observability ecosystem are a perfect match for Embrace.

Together, we’re creating one platform that unites real user monitoring, synthetic testing, and OpenTelemetry in a single, contextual view that is interconnected with the rest of the composable observability ecosystem. We’re already meeting developers where they are, with RUM integrations with Chronosphere, Elastic, and Grafana Labs. These relationships let dev teams tie user impact to system reliability without giving up flexibility.

Depth over breadth

The future of reliability is composable, not monolithic.

Organizations don’t want a one-size-fits-all suite. They want best-in-breed tools that integrate through open standards like OpenTelemetry, giving every team, whether backend, web, or mobile, a shared foundation of truth.

Where legacy platforms chase breadth, we go deep. Both companies were built by practitioners who believe in sharper tools, not bigger toolboxes. This combination also sets the stage for the next evolution of reliability: AI-powered insight.

Performance is about people

Both companies deeply care about user experience and solving real customer problems. When your site or app is slow, users notice, and your business feels it. A friction-filled checkout, a lagging search, a feed that doesn’t refresh quickly enough: Each one is a small failure in trust that quietly erodes engagement and revenue.

As Tammy Everts at SpeedCurve wrote, “Slowness affects your entire perception of a brand.”

SpeedCurve has spent years proving the link between web performance and business impact. Their customers have used SpeedCurve to measure, iterate, and grow through better performance.

SpeedCurve founder Mark Zeman said it perfectly in one of his many conference keynotes: “It’s our users that we should be trying to understand, and we should be letting them guide us toward the most meaningful performance metrics.”

Performance data is the foundation for product iteration. Without it, every product decision is a gamble.

What this means for customers

If you’re already a SpeedCurve customer, or an Embrace customer, or part of our observability ecosystem, nothing changes, except that everything gets better.

Both products will continue to evolve, supported by the same teams you know and trust. You’ll see deeper integrations, shared insights, and a combined roadmap that strengthens what you already rely on today.

We’re committed to maintaining the openness and flexibility that define both brands. Whether you instrument through OpenTelemetry, connect to Grafana, or use SpeedCurve synthetics in isolation, we’ll continue to meet you where you are. I also can’t wait to show you more about what we’re cooking up in the near future.

What’s next?

Together, we’re creating something far greater than the sum of its parts: a platform that connects every click, load, and transaction to the systems that power them.

The future of observability won’t be defined by how much telemetry you can collect. It will be defined by how clearly you can understand your users.

What to do now? You can read more about the news in our press release. And, please join SpeedCurve leadership and me for a virtual fireside chat on Tuesday, December 9 at 11:00am PST about what this means for the future of observability.