At Embrace, we’ve always believed that reliability should be measured from the user’s perspective — not just system uptime or backend health.
If users can’t log in, check out, book a trip, or complete a critical flow, then something is broken — even if dashboards are green and services are responding.
That belief was at the center of a recent fireside chat we hosted with leaders from Embrace and SpeedCurve — a web performance company that recently joined Embrace and has spent more than a decade focused on understanding how users actually experience performance on the web.
For Embrace customers, this conversation wasn’t just theoretical. It reflects how we’re thinking about the future of the platform — and the kinds of user-impacting problems we want to help you understand more completely.
Rather than talking about features, the discussion focused on a bigger shift we’re seeing in observability: performance and reliability need to start where users begin.
Below are the key ideas we discussed — and why they matter.