Eduardo Gonzalez is on the marketing team at Embrace. He has held marketing roles at Grafana Labs and GitLab, working on campaigns and community programs for developer audiences. He’s based in Vancouver and is passionate about helping engineering teams discover tools that improve both developer and user experience.
KPIs tell you that something changed, but rarely why. When revenue, conversion, or payments dip, engineering teams are expected to respond fast—yet most lack the technical clarity to explain what actually broke. This article explores why KPI conversations stall, how to translate business metrics into real user journeys, and where to go deeper when you need answers.
Mobile apps often fail before a request ever reaches the backend. This guide walks through how to debug client-side network issues like connection errors, 4xx bugs, and timeouts using real user sessions, with practical examples you can follow step by step.
Black Friday is a stress test for every retail app. See how leading teams use Embrace and OpenTelemetry to connect technical performance to real user experience—and keep conversions high when it matters most.
Learn how to set up Embrace Web RUM in six simple steps. Capture 100% of real user sessions, analyze Core Web Vitals, and connect frontend performance to real user behavior — all powered by OpenTelemetry.
Mobile engineers often hear that OpenTelemetry is the standard — but applying it to mobile is harder than it looks. In our latest Getting Started webinar, we walked through the pitfalls of vanilla OTel and how Embrace helps teams instrument in minutes. Here’s the recap, with clips and resources to help you try it yourself.
