NEW REPORT: The AI and observability gap for frontend teams

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Embrace and Honeycomb deliver observability for every user, on every screen

Freedom to choose best-in-class observability for all engineering teams

Our partnership with Honeycomb brings Embrace’s expertise in user-focused observability and RUM to a highly composable observability stack. Together, we close the gap that has always existed at the API boundary, where backend visibility typically ends and real user experience begins.

With this collaboration, engineering organizations gain full-stack observability with unparalleled visibility into user experiences, empowering SRE, platform, and frontend teams to work from the same data, in the tools built for them. Mobile and frontend practitioners use a platform tailormade for them in Embrace, and backend teams gain direct ties to user-focused telemetry right inside the Honeycomb platform.

OpenTelemetry unifies instrumentation and workflows across platforms

Both Embrace and Honeycomb are built on OpenTelemetry, which means mobile and web telemetry flows into Honeycomb as standard, enriched data with the same format, the same dimensions, and queryable with the same tools. No proprietary schema, no translation layer.

Embrace captures full session timelines and exports OTLP spans with W3C traceparent headers. Honeycomb ingests those spans alongside backend OTel data, stitching browser to API to database into one waterfall with high-cardinality attributes.

Built for every engineer that touches user experience

The integration addresses a context gap. Honeycomb has strong backend trace data, and Embrace has user-session data and context. Together, they deliver a complete, correlated picture of system and user health. Depth and breadth, for every developer.

THE SRE ON CALL

From backend trigger to user impact in one click

SREs can now answer the question that used to require a phone call: is anyone actually feeling this? One click from a backend trigger surfaces the real user sessions affected, the impacted user count, and what those users were doing when things went wrong. Honeycomb tells the “where.” Embrace tells the “who” and “how bad.”

THE MOBILE ENGINEER

Rule out client-side issues in minutes, not hours

When a freeze or ANR occurs, mobile engineers can determine in minutes whether it is a client-side issue or a backend problem, and hand off a specific, evidence-backed ticket to the right team. Using session timelines and powerful, mobile-native tooling, they can solve complex mobile issues quickly. 

THE WEB DEVELOPER

Catch web regressions before they become incidents

Frontend engineers can catch performance regressions that never even cross an alert threshold, identify the exact interaction and script responsible, and confirm the fix landed using the same Honeycomb dashboard where the investigation started. Backend teams are alerted to the issue, and web developers have the industry’s best Synthetic Monitoring, Core Web Vitals, and user insights to make the save.

Capabilities

End-to-end trace correlation

Connect Honeycomb backend spans to Embrace user sessions. Follow a request from your API all the way to what the user experienced on their device.

Session backlinks and shared workflows

Navigate from any trace or metric in Honeycomb directly to the user session in Embrace that generated it. One click from signal to context.

AI-native investigation

Connect Embrace’s MCP server and Honeycomb’s MCP server in your AI agent of choice. An agent can traverse the full stack automatically, pulling backend traces from Honeycomb and user sessions from Embrace to surface answers faster.

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Embrace is how you make user experiences mission-critical.

Understand what people need to fall in love with the things you build.
Go bigger, move faster, and don’t break things. With Embrace.

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