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About Embrace

Mobile observability to power exceptional user experiences

The leader in OpenTelemetry for mobile

Modern observability starts with understanding the mobile user experience, let’s raise the bar together

Embrace bridges the gap for SRE and DevOps teams struggling to integrate insights from user-facing apps due to outdated tools. Built with a user-first focus and powered by OpenTelemetry, Embrace’s mobile observability solution enables teams to capture essential mobile data and understand real customer impact across systems. Our open-source SDKs integrate with any observability backend, while Embrace’s advanced dashboards empower mobile engineers to quickly identify and resolve user-impacting issues.

Company values

We believe empowering personal and professional growth is the key to long-term success. Our cultural values highlight how we seek to improve as individuals, team members, and a company each and every day.

Perspective

Seeking to understand your perspective

Investing

Investing in discovering value, unprompted

Honesty

Delivering brutal honesty kindly

Simplest

Finding the simplest solutions by focusing on outcomes

Ownership

Empowering yourself and others through solutions, not answers

Dark Humor

Finding levity together, even when tackling hard problems

Meet our leadership

21

Eric Futoran

CEO & Co-founder
20

Andrew Tunall

President
19

Fredric Newberg

CTO & Co-Founder
23

Praveena Khatri

VP of Marketing
25

Trang Nguyen

VP of Finance & Operations

Our investors

Embrace is a growth-stage company backed by some of the industry’s leading technology investors. Notably, we participated in the highly selective YCombinator Growth program as well as YC S19.

Engineering community content

Build the next generation of mobile observability with us

We are on a mission to modernize the observability stack with mobile insights, and we’re always looking for inspired, committed people to join the team.