Culver City, CA, February 15, 2022 – Embrace, the only observability and data platform built exclusively for mobile, announced today that Anuj Jaiswal has joined Embrace as VP of Engineering.

Embrace collects 100% of mobile user experience data from 100% of sessions and transforms it into actionable data and insights to drive optimal business decisions. Embrace produces insights across engineering and product with observability and session replays, while providing data science teams with a clean, accessible data platform with every single session for every single user.

Jaiswal brings two decades of experience in growing and leading R&D teams to deliver innovative, consumable products at scale. Most notably, he joined VMware as part of the Arkin acquisition, where his focus on innovation and customer delight drove the business line to incredible growth.

“Embrace has seen tremendous growth as the best-in-class partner for enterprises transitioning from web to mobile,” said Jaiswal. “Embrace is disrupting the entire mobile industry, and I look forward to enhancing our platform at scale to support our customers’ mobile-first initiatives.”

“With Anuj as our VP of Engineering, we will continue to scale our R&D team to reach the ambitious milestones planned for 2022 and beyond,” said Eric Futoran, CEO. “His experience in growing teams to drive products that delight customers will be an incredible asset as we empower companies to deliver exceptional experiences across all mobile devices.”

As Embrace continues its explosive growth, the company has tripled its engineering size since its $45M Series B in October. Embrace continues to expand its leadership team and hire new talent across the entire business. The company will continue to expand its suite of products built on top of its verticalized data platform so that every business can transform to the mobile eventuality.

About Embrace
Embrace’s mission is to transform all companies to mobile by empowering them to deliver incredible mobile experiences. Embrace is the only data driven toolset to help mobile engineers build better experiences. With Embrace, teams proactively uncover, prioritize, and instantly solve issues before they affect a business’ bottom line. More than 100 of the world’s best mobile companies use Embrace to proactively optimize their mobile experiences. Learn more at or follow Embrace on LinkedIn, Facebook, or Twitter.

PR Newswire