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Embrace joins AWS ISV Accelerate Program and is now available in AWS Marketplace

Embrace is now part of the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program and is available via AWS Marketplace, making it easier for AWS customers to adopt our observability platform and get best-in-class mobile performance insights.

We’ve got exciting news! Embrace has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program, a co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS. For us, this means a tighter collaboration with the AWS Sales organization and, ultimately, making it easier for AWS customers to adopt our mobile observability platform.

Why does this matter?

By joining the AWS ISV Accelerate Program, we’re ensuring that more engineering teams can access the mobile insights that Embrace provides. We went through a rigorous architectural and security review process for admission to meet the program’s high standards, and we’re proud to say we passed without issue. It’s certainly a reflection of the reliability and quality of Embrace’s user-focused mobile observability platform (and our excellent engineering team)! With our OpenTelemetry-based solution and our unique mobile performance insights, we’re excited to be a part of this industry-leading program.

Now available to buy in AWS Marketplace

One of the best parts of this initiative is that Embrace is now available in AWS Marketplace! AWS customers can now purchase Embrace’s solutions directly within their AWS Marketplace account, simplifying procurement and streamlining payment using their AWS credits. This provides engineering leaders with an efficient way to unify their observability tools while integrating mobile telemetry.

Why is this a big deal? AWS Marketplace makes it easier for teams to adopt new tools, and we want to make it as seamless as possible for you to get the mobile insights you need to keep your apps performing at their best. No need for additional procurement headaches—just search for Embrace in AWS Marketplace and you’re ready to go.

This also helps DevOps and SRE teams make purchasing decisions that benefit their entire team, including mobile engineers. Ultimately, mobile health and observability are department-wide initiatives, and we’re excited to see improved workflows with mobile built right into SLOs. Cross-functional collaboration helps teams focus on user experiences and business results.

Customers are ready to streamline

Here’s what one of our customers, Josh Mauney, Engineering Manager at Gamechanger, has to say about working with Embrace and AWS Marketplace:

“Working with AWS and AWS Marketplace solution providers like Embrace streamlines our ability to adopt new software as our business needs expand. Delivering exceptional user experiences is a priority for us, and Embrace allows our teams to quickly address any mobile app performance issues before they become widespread. The ease of transacting with AWS has enabled adoption of new tools that have a direct effect on user experience.”

Looking ahead

We’re excited about what this means for Embrace and our customers. Mobile is more important than ever, and as we continue to grow, we’re committed to making it easier for engineering teams to tackle mobile challenges. Joining the AWS ISV Accelerate Program and collaborating with AWS field sellers globally is just one more way we’re doing that. 

If you’re interested in learning more or want to purchase Embrace in AWS Marketplace, check it out here

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