Los Angeles, CA – Embrace, the user-focused observability platform, announced today it has expanded its product suite beyond mobile with the introduction of Real User Monitoring (RUM) for Web. Built on OpenTelemetry and informed by Embrace’s foundational Mobile RUM product, the launch reinforces the company’s dedication to reliability from the perspective of end-users, regardless of screen.
The expansion is supported by Embrace’s existing investors NEA, Greycroft, AV8 (Allianz), and Eniac who back the company’s Web RUM initiative and vision to scale the only user-focused observability platform based on the OpenTelemetry standard.
“Embrace is the only observability platform built from the ground up around performance as experienced by end-users,” said Aaron Jacobson, Partner, NEA. “With a commitment to and leadership in OpenTelemetry, Eric Futoran and the Embrace team are ushering in the next generation of Real User Monitoring for engineers to deliver flawless digital experiences that impact the bottom line. We believe Embrace is redefining observability around users and business outcomes.”