Our 10 most popular web performance articles of 2024
We love writing articles and blog posts that help folks solve real web performance and UX problems. Here are the ones you loved most in 2024. (The number one item may surprise you!)
Some of these articles come from our recently published Web Performance Guide – a collection of evergreen how-to resources (written by actual humans!) that will help you master website monitoring, analytics, and diagnostics. The rest come from this blog, where we tend to publish industry news and analysis.
Regardless of the source, we hope you find these pieces useful!
10. Five ways cookie consent managers hurt web performance (and how to fix them)
Cookie consent popups and banners are everywhere, and they’re silently hurting the speed of your pages. Learn the most common problems – and their workarounds – with measuring performance with content manager platforms in place.
9. Best practices for optimizing images
They say a picture is worth a thousand words. Unfortunately that picture can also cost you 1,000 kilobytes. Images are an important part of providing a rich, user-friendly experience online. It’s critical to optimize how they’re loaded and how much they weigh. Here’s a detailed checklist of best practices and how-tos to make sure your beautiful images aren’t hurting your page speed.
8. Understanding and improving INP
Interaction to Next Paint (INP) is the Core Web Vital that measures how responsive a page is to visitor interactions. According to Google, a ‘good’ INP time is faster that 200 milliseconds. Learn how to identify and debug slow interactions – and most important, how to make them faster, improve your INP time, and potentially improve your Google search rank!
7. Understanding and improving LCP
Largest Contentful Paint (LCP) is the Core Web Vital that measures when the largest visual element on the page renders. To make Google happy, aim for an LCP time under 2.5 seconds. Here’s everything you need to know to start measuring, debugging, and optimizing LCP.
6. Best practices for optimizing JS

5. A complete guide to performance budgets
It’s easier to build a fast website than it is to keep a website fast. If you’ve invested countless hours in speeding up your site, but you’re not using performance budgets to prevent regressions, you could be at risk of wasting all your efforts! Here’s how to get started.
4. Get started with Core Web Vitals
This is it, your one-stop shop. Everything you need to know about Core Web Vitals – from SEO and business impact to how to continuously monitor, catch regressions, and fix issues with each Vital.
3. The psychology of site speed

2. Fifteen page speed optimizations that sites ignore (at their own risk)

1. Averages, medians, and percentiles

Looking ahead…
We love feedback! Did you find these articles helpful? Is there a topic or set of best practices you’d like us to write about?