The past few weeks have been a testament to the keen interest in today’s trends – and future innovations – for mobile observability. The Embrace team has been busy joining the industry’s most opinionated thought leaders on podcasts for candid conversations around the role mobile plays in the rapidly evolving observability ecosystem. We’ve rounded up our favorites from the Embrace summer podcast tour, with standout takeaways and quotes. If one thing comes across, it’s that proactively understanding how your users are experiencing your mobile applications is a challenge and an opportunity for teams today. Consumer behavior has changed so quickly…can engineering teams keep up? Sit back and tune in – we’ve taken notes for you already.

At Embrace, we've been excited about meeting and growing the OpenTelemetry specification for some time now. We also have a ton of domain-specific knowledge about how mobile telemetry should be collected and processed. This led to a decision point while rebuilding our mobile SDKs to emit OpenTelemetry primitives: how can we quickly inform the data ingest layer about the types of telemetry we're sending, to make its life easier?

Explore Embrace's perspective on Apple's recent app rejections and their implications for user privacy, as we delve into the evolving landscape of privacy regulations, Apple's guidelines, and the future direction of user data protection, shedding light on the challenges and opportunities that lie ahead for developers in creating privacy-centric mobile experiences.

By positioning themselves for a changing demographic and the arrival of mobile, Apple successfully strengthened their retail presence.

Apple's new App Store Small Business Program is a positive step towards supporting small developers, offering reduced commission rates and fostering a more inclusive app ecosystem, aligning with Embrace's commitment to empowering developers and promoting innovation within the mobile app industry.