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Apple

Embrace’s response to Apple’s new App Store small business program

18 November 2020 • 0 min read

Apple's new App Store Small Business Program is a positive step towards supporting small developers, offering reduced commission rates and fostering a more inclusive app ecosystem, aligning with Embrace's commitment to empowering developers and promoting innovation within the mobile app industry.

On November 18, Apple announced a new program called the App Store Small Business Program. It’s designed to benefit the vast majority of app developers on the App Store by reducing Apple’s commission from 30% to 15% for developers who earned less than $1 million on the store during the previous calendar year.

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