MAY 4-8: Web Performance Week - Five days of expert sessions on synthetic monitoring, real user data, and Core Web Vitals from the people building the tools.

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Colin Contreary

Colin Contreary is the head of content at Embrace. He brings 16 years of writing experience across comedy, musicals, and technical writing. Colin has been with the Embrace team since 2020. His passion for technology makes him a notable member of the team. He has self-taught web development skills that support his technical writing.

Posts by this Author ( )

Apple
22 January 2021 • 2 min read

How Apple embraced mobile in retail

By positioning themselves for a changing demographic and the arrival of mobile, Apple successfully strengthened their retail presence.
sampling
15 December 2020 • 3 min read

Why sampling doesn’t work

The act of being choosy with the information you collect is not the correct best practice. Here's why.
Unity
10 December 2020 • 4 min read

The mechanic for your game engine

You won't get the most out of the Unity engine if you aren't using the correct mechanic: a monitoring solution that collects all the information to give you full visibility into your mobile app.
Apple
18 November 2020 • 0 min read

Embrace’s response to Apple’s new App Store small business program

Apple's new App Store Small Business Program is a positive step towards supporting small developers, offering reduced commission rates and fostering a more inclusive app ecosystem, aligning with Embrace's commitment to empowering developers and promoting innovation within the mobile app industry.