Colin Contreary
Colin Contreary is the head of content at Embrace. He brings 16 years of writing experience across comedy, musicals, and technical writing. Colin has been with the Embrace team since 2020. His passion for technology makes him a notable member of the team. He has self-taught web development skills that support his technical writing.
Posts by this Author ( )
OpenTelemetry
21 November 2025 • 8 min read
Taking your observability strategy to the next level
A single observability strategy often fails as companies grow. Discover how to build a meta-strategy that adapts from startup to enterprise.
observability
14 November 2025 • 6 min read
OpenTelemetry experts share the future of browser support
Members of the Browser Special Interest Group share challenges in browser observability and the future of OpenTelemetry support for the web.
OpenTelemetry
25 October 2025 • 42 min read
Coming soon to a browser near you: OpenTelemetry panel recap
In this OpenTelemetry expert panel, we discuss the new Browser SIG, key challenges of adapting OTel for the frontend, and how web developers can get started with OpenTelemetry.
mobile app performance
24 October 2025 • 4 min read
Mobile performance traces 101: Shifting your mindset from backend to mobile observability
Observability teams often ask why we don’t show monolithic traces for issues like slow startups. While they theoretically reveal all services involved, they’re hard to interpret, and distract from what’s critical: the mobile experience context.
Android
17 October 2025 • 46 min read
Pumpkin spice and OpenTelemetry for mobile panel recap
In this OpenTelemetry expert panel, we discuss the challenges of collecting telemetry in mobile apps, why mobile developers struggle with observability, and what the current support for OpenTelemetry is on Android and Swift.