Embrace’s response to Apple’s new App Store small business program

The past few weeks have been a testament to the keen interest in today’s trends – and future innovations – for mobile observability. The Embrace team has been busy joining the industry’s most opinionated thought leaders on podcasts for candid conversations around the role mobile plays in the rapidly evolving observability ecosystem. We’ve rounded up our favorites from the Embrace summer podcast tour, with standout takeaways and quotes. If one thing comes across, it’s that proactively understanding how your users are experiencing your mobile applications is a challenge and an opportunity for teams today. Consumer behavior has changed so quickly…can engineering teams keep up? Sit back and tune in – we’ve taken notes for you already.

At Embrace, we've been excited about meeting and growing the OpenTelemetry specification for some time now. We also have a ton of domain-specific knowledge about how mobile telemetry should be collected and processed. This led to a decision point while rebuilding our mobile SDKs to emit OpenTelemetry primitives: how can we quickly inform the data ingest layer about the types of telemetry we're sending, to make its life easier?