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Embrace’s response to Apple’s new App Store small business program

Colin Contreary
Apple
18 November 2020 • 0 min read

Apple's new App Store Small Business Program is a positive step towards supporting small developers, offering reduced commission rates and fostering a more inclusive app ecosystem, aligning with Embrace's commitment to empowering developers and promoting innovation within the mobile app industry.

On November 18, Apple announced a new program called the App Store Small Business Program. It’s designed to benefit the vast majority of app developers on the App Store by reducing Apple’s commission from 30% to 15% for developers who earned less than $1 million on the store during the previous calendar year.

Author
Colin Contreary
Colin Contreary
Colin Contreary is the head of content at Embrace. He brings 16 years of writing experience across comedy, musicals, and technical writing. Colin has been with the Embrace team since 2020. His passion for technology makes him a notable member of the team. He has self-taught web development skills that support his technical writing.
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