CEO of Farm Dog
Farm Dog is a pest and disease management platform that helps improve operational efficiency and agronomic decision-making. The platform helps farmers and agronomists to document what they’re finding when they visit their fields, to easily share that information, to receive insights on that information, and ultimately to make treatment recommendations.
The Farm Dog mobile app is used by farmers and agronomists in areas with poor network connection. Farm Dog developers lacked visibility into the precise network conditions their users had and under which circumstances those conditions caused app failures
Farm Dog no longer spends time debugging crashes caused by network conditions. Embrace’s network monitoring allowed Farm Dog to look up individual users and see how their particular network problems affected app performance. With this information, Farm Dog was easily able to simulate and reproduce these conditions in order to build and test offline functionality so that poor network connection would not lead to app failures.
Farm Dog is on a mission to reshape how farmers use chemicals
The mission of the company is to protect crop yields, reduce pesticide use, and promote environmental sustainability. By recording field information in an app instead of with pen and paper, farmers and agronomists gather more reliable data. In addition, the data from many farms can be aggregated and analyzed to provide actionable insights on more effective field treatment options.
The main problem Farm Dog struggled with was that oftentimes farms have very poor network connectivity. Since the app requires location information to tag specific field areas, bad network connections prevented the app from properly updating as users moved around. This resulted in app freezes and crashes.
Farm Dog knew they needed visibility into the network conditions their users had in order to build functionality to prevent app crashes. But their debugging tool, Crashlytics, wasn’t particularly helpful.
Crashlytics did not provide enough visibility into networking issues
Farm Dog has apps on iOS and Android that use the cross-platform framework React Native. Their previous tool, Crashlytics, struggled to present the context they needed for understanding the issues their users were facing.
The app would frequently crash when network response times were really slow or when devices couldn’t determine whether they were connected. As an example, they sometimes noticed Google Maps response times between 18 – 22 seconds when they should be a few seconds.
CEO of Farm Dog
In addition, Farm Dog relied on direct user reports to be notified of any problems. In order to speed up the identification and resolution of issues, they needed an automated alerting system.
Farm Dog knew they needed a new tool that could help them solve three problems:
- How to get proactively alerted to any issues
- How to gain visibility into users’ network conditions and the effects on the app
- How to reproduce network conditions to build features to allow the app to function in poor network conditions
Embrace was able to help them solve all of these problems.
Embrace provides proactive alerting on all issues
With Embrace, Farm Dog is automatically alerted over Slack the instant an issue surfaces. These immediate notifications allowed Farm Dog to reach out to users to let them know they were working to fix problems before the users had to contact them about it.
CEO of Farm Dog
Farm Dog is thus able to greatly speed up the time to identification and resolution of issues with immediate and actionable alerts.
Embrace provides visibility into network problems
Though Farm Dog’s users would actively reach out about issues, these reports frequently lacked the information needed to reproduce issues.
With Embrace, Farm Dog’s mobile developers could examine every user session, including all the user actions and technical details involved. All network calls can be easily examined for performance and duration, in addition to the context in which the calls fired.
That means when a user submits a bug report, the developers could look up the exact session the issue occurred on and easily get the context needed to reproduce the issue.
Embrace enables efficient feature building and testing
With the visibility into the network conditions that Embrace provided, Farm Dog knew they had to build features to enable the app to go into offline mode in poor network conditions to prevent app crashes.
CEO of Farm Dog
They built a custom React Native function to test the network condition by pinging their load balancer on AWS every ten seconds. If the request fails or takes too long to return, they can take the app into offline mode until the connection improves.
In addition, under bad network conditions, they force the map to go into vector mode as opposed to satellite mode, which lowers the data being sent. They also adjusted how much data syncs back and forth to the cloud to prevent hanging calls from triggering crashes.
Farm Dog no longer spends any developer time on networking issues
Before Embrace, Farm Dog spent months of developer time trying to gain visibility into network conditions in order to successfully reproduce them to build features to allow offline mode. With Embrace, they were able to build this functionality and release it to astonishing success. For almost a year now, Farm Dog has not had any users suffer app failures due to poor network connection. The app successfully moves to offline mode when needed, and sends collected data to the cloud whenever the app comes back online.
Farm Dog has more time to build new features and acquire new customers
Since resolving their networking issues, Farm Dog has been named a top 10 app “You Shouldn’t Farm Without” by Agriculture.com and a top 20 app “You Should Know in 2020 and Beyond” by CropLife magazine. Farm Dog developers now have more time to build new features, such as data APIs to access where chemicals are applied to farmland, down to the square centimeter.
They can spend less time worrying about the end user experience and more time on signing up new farmers. As Liron explains, “The sales cycle for farmers is so brief. We have from when the harvest is completed in the Fall until they start planting in the Spring, and that’s it. That’s when they have time to learn about new technologies they can add for the next year. So we’re pretty busy during that time.” With Embrace, Farm Dog can rest easy knowing it will be proactively alerted to any mobile issue, and given the context needed to quickly identify and resolve it.
CEO of Farm Dog
Embrace is happy to help Farm Dog and other teams improve mobile experiences everywhere with complete observability into performance and stability, starting with the individual user experience.
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