GOAT uses Embrace to remain 99.99% crash-free amidst record traffic on Black Friday

GOAT is the global platform for the greatest products from the past, present, and future. It has become the leading and most trusted sneaker marketplace in the world, and has expanded to offer apparel and accessories with over 350 brands. GOAT is uniquely positioned between the primary and resale markets, delivering products to over 30 million members across 170 countries.

Traditional mobile monitoring tools lacked the metrics and information needed to efficiently troubleshoot issues, especially during live events. GOAT engineers needed a solution to help them identify and solve issues quickly.

With Embrace, GOAT gets the comprehensive, actionable data needed to quickly troubleshoot user-impacting issues, enabling GOAT to succeed in high traffic, limited timeframe opportunities like Black Friday.

In 2015, GOAT pioneered the “ship-to-verify” business model to bring trust and safety to the sneaker marketplace. The platform enables buyers and sellers to connect seamlessly, eliminating friction from the marketplace while managing the supply chains and operational logistics required to deliver authenticated products with ease. Since then, GOAT has expanded to offer apparel and accessories from select emerging, contemporary, and iconic brands.

GOAT now has 13 authentication facilities around the world, over 350 brands and 30 million members across 170 countries.

Before Embrace, GOAT engineers relied on Firebase and Fabric for identifying and solving issues in the mobile app. But since neither tool delivered insights based on the user experience, GOAT engineers had to manually string together visibility across multiple tools.

With Embrace, GOAT has access to comprehensive session-level data for every user experience, so they can immediately look up a user and reproduce their session to understand what went wrong.

Black Friday is one of the biggest days of the year for GOAT, and they rely on Embrace’s real-time visibility to effectively triage and solve issues as quickly as possible.

Because Embrace collects every user session, GOAT engineers can instantly look up any complaint and reproduce the issue. This empowers them to go directly from a single user complaint to identifying a failing network call in the backend that needs to be addressed.

With traditional monitoring tools, if an issue shows up, it can be difficult to calculate the impact in an actionable way.

GOAT is able to successfully handle the surge in traffic that live events such as Black Friday bring, achieving a 99.99% crash-free sessions rate despite a 44% increase in traffic across iOS and Android apps.

GOAT releases new app versions in phased rollouts so they can investigate any issues that come up using the Embrace dashboard.

In mobile, the companies that succeed are the ones that continue to innovate and deliver value to users without sacrificing the underlying user experience. By using a mobile-first partner like Embrace, GOAT is able to effectively troubleshoot user complaints, monitor new releases, and triage live events like Black Friday. Embrace is happy to help GOAT and other teams improve mobile experiences everywhere with complete observability into performance and stability.