Best practices for optimizing your mobile applications

Mobile app optimization is the process of refining an app so it delivers a smoother, more reliable experience for users such as optimizing for app load time, crash rates or conversion rate. Mobile app optimization goes beyond just aesthetics  covering everything from design choices and core functionality to performance improvements that ensure apps run seamlessly on mobile devices.

Mobile app optimization is important because it directly affects how people perceive the app, interact with your product which can ultimately affect user satisfaction. An unoptimized app risks high abandonment rates, while a well-optimized one builds trust and encourages repeat use.

By focusing on design, performance, and functionality, developers can create experiences that feel effortless to the end user. This not only keeps people engaged but also gives the app a competitive edge in crowded markets.

Mobile engineers say their top day-to-day priority is optimizing app performance. Unfortunately, you can’t optimize what you can’t measure.

In order to improve mobile app performance, you’ll need a performance monitoring tool to measure key performance indicators and — more importantly — to measure the progress you’ve made toward optimizing your app.

Once you have the data, here’s what you need to look for.

These are some common signs of an unoptimized mobile app that you should look out for:

• Slow load times: Slow load times can be caused by a number of factors such as excessive initialization, network requests, trampoline startup activity.
• Broken user flows: Having users encounter key parts of your app failing to execute smoothly can be due to problems with navigation, unresponsive UI elements, or poor handling of user inputs. This is where usability testing and seeking user feedback is important.
• Frequent crashes: App crashes are disastrous for your app our report shows that 51% of users will uninstall an app after experiencing a crash. Mobile app crashes can be caused by a variety of factors and it’s important to have the right tooling to solve issues quickly.
• Failed network calls: Failed network calls can stem from causes like unreliable APIs, improper error handling, or failed network calls, which can lead to incomplete data retrieval and functionality breakdowns.
• Long response times: Pinpointing the source of long response times in your apps is difficult. It could be because of network latency, memory issues , or even code inefficiencies.

Any of these issues alone can negatively impact a user experience and satisfaction which can ultimately sink an app when they compound over time.

While there are plenty of signs that indicate when it’s time to focus on mobile app optimization best practices, there are essentially three areas of focus when it comes to improving app performance.

Those include:

1. User behavior: It’s necessary to analyze user behavior to understand what users are doing in your apps. Optimizing your app requires an understanding of your users’ entire journey, including what elements of your app they interact with, their foreground and background activity, views, and more. Most importantly, you want to be able to observe and analyze your most important user flows — like checkout screens — to ensure issues aren’t impacting your bottom line.
2. Performance bottlenecks: Regularly analyzing the performance of your app through audits is helpful. When doing this, it’s better to do so with unsampled data. Sampled data limits your access to understanding every aspect of your user experience. Using sampled data leaves you vulnerable to blind spots that lower your app performance and thereby disappoint users. The best way to combat this is through tracing, which allows you to pinpoint the exact issue causing the bottleneck.
3. Refining code: It’s a good practice to write the best possible code and optimize it consistently. This is where a Continuous Integration and Continuous Deployment (CI/CD) tool becomes useful to help keep the development process as efficient as possible. This process helps improve things such as load time, app size, and overall performance. It also helps keep your app at peak performance and ensures a healthy app development process for your engineers. 

Optimization is a constant process of mobile app monitoring and management.

Therefore, the No. 1 way to begin improving your user experience on a daily basis is by implementing the following best practices.

Profiling is an important step in app optimization because it allows engineers to pinpoint parts of the functions or sections of code that are resource-intensive. Benchmarking is equally important because it helps contextualize the key performance metrics you’re tracking.

While many test on emulators, it’s always better to test on actual devices when possible. This is because testing on a device gives you insight into the performance of your app under a variety of conditions, including different operating systems, network conditions, battery levels, and user behaviors.

If you’re meticulous about your testing strategy, you can monitor user personas through this type of testing and even pinpoint opportunities for device- or region-specific optimization.

In a perfect world, your users would give you detailed bug reports that perfectly outline their issue. In reality, this is rare, and the lack of precision in reports leads to ample time spent tracking down and fixing bugs. Despite this, it doesn’t mean you should value user feedback.

You should always keep app store reviews and support tickets as a top priority. This is because these issues affect the user most directly. By prioritizing these issues, you can create happy, loyal, returning customers, who evangelize your app through positive word of mouth and help boost app store rankings.

Instrumenting dashboards requires time and effort on the engineer’s behalf, but the outcome is worth it. Dashboards are a worthwhile time investment when improving app performance is a top priority. 

Once implemented, custom dashboards help you view your most important performance metrics at a glance. You can stay on top of what matters most like your new releases, new location launches, errors, slowdowns, and more.

It’s a safe bet to say that any mobile app performance monitoring platform you use offers alerting capabilities. Most platforms can even integrate with other tools like Slack or Jira to seamlessly incorporate alerting into your current tech stack.

The key is to set alerts around your performance thresholds. This way, you’re never exceeding key thresholds like a certain number of events, number of users impacted, or duration of a request or task, and your alerts act as a safeguard against app failure.

Tracing allows you to monitor and analyze how efficiently your mobile app works. Specifically, tracing captures performance data from individual segments or operations of your app to show you how they affect users.

You can use tracing to pinpoint specific issues in your app. For example, you might have an e-commerce app where users never reach the end of their checkout process. You know something is wrong, so you investigate, but don’t see a crash or anything notable in your error logs. This is where the ability to track specific operations of the app becomes beneficial.

Optimizing your mobile apps for best practice is an ongoing process that requires a combination of the best practices we mentioned above with the close monitoring of key metrics in order to maintain your performance goals.

If you’d like to learn more about improving your mobile app performance, learn about the top 10 key performance metrics you need to track, here.