How TextNow transformed mobile app performance with Embrace

TextNow’s challenge began with the deprecation of Fabric, forcing them to rely solely on Firebase.

Without the insights Fabric provided, TextNow quickly unearthed critical issues with Firebase as a standalone solution: limited visibility into issues, a lack of debugging capabilities, and data inaccuracies.

Many app developers who once relied on Fabric have faced similar struggles, especially when ensuring seamless user experiences is paramount. TextNow needed to find a solution that could offer comprehensive, accurate data and effective debugging tools.

TextNow discovered Embrace, a trusted solution for top-ranking mobile apps that helps engineers incorporate issue and opportunity discovery into their everyday workflows.

Since Embrace never samples or rate-limits data, it can provide the most accurate picture of a mobile app’s performance which enables great efficiencies within engineering orgs — a crucial differentiator for TextNow.

Embrace’s comprehensive suite of tools, including its unique dashboards and ANR reporting, allowed TextNow to gain an in-depth understanding of their app’s performance and user experiences. One of the key results that stand out in their journey is the enhanced ability to differentiate startup behavior for various user flows, optimizing startup times and outmaneuvering bot behavior.

Through Embrace, TextNow could dissect startup times, understanding different user scenarios, from cold starts to app launches from notifications.

This granularity in data was not just about numbers; it was about understanding real user interactions and protecting the integrity of their app from fraudulent activities.

The transformation went beyond mere data analysis.

TextNow, catering to a diverse customer base, needed a solution that resonated with its commitment to providing affordable, flexible phone services.

Embrace’s detailed session data became an invaluable asset for their customer care team, enabling them to offer a more personalized, efficient service.

TextNow’s journey with Embrace highlights the pivotal role of accurate, comprehensive mobile app data in enhancing user experience and app performance.

It’s a testament to how the right tools can help leading apps like TextNow maintain and even improve their app’s trajectory.

To learn more about TextNow and how they’ve leveraged Embrace for improved visibility and debugging capabilities, enhanced data accuracy and analysis, and optimized app performance, read the full case study here.