Colin Contreary
Colin Contreary is the head of content at Embrace. He brings 16 years of writing experience across comedy, musicals, and technical writing. Colin has been with the Embrace team since 2020. His passion for technology makes him a notable member of the team. He has self-taught web development skills that support his technical writing.
Posts by this Author ( )
mobile app performance
24 October 2025 • 4 min read
Mobile performance traces 101: Shifting your mindset from backend to mobile observability
Observability teams often ask why we don’t show monolithic traces for issues like slow startups. While they theoretically reveal all services involved, they’re hard to interpret, and distract from what’s critical: the mobile experience context.
Android
17 October 2025 • 46 min read
Pumpkin spice and OpenTelemetry for mobile panel recap
In this OpenTelemetry expert panel, we discuss the challenges of collecting telemetry in mobile apps, why mobile developers struggle with observability, and what the current support for OpenTelemetry is on Android and Swift.
AI
17 October 2025 • 3 min read
No, AI won’t kill the user interface
In the age of AI, user experience strategy cannot stand still. The interface is not disappearing, but it is shifting into adaptive, intent-driven territory.
Android
10 October 2025 • 5 min read
Building a Kotlin API for OpenTelemetry: Our journey so far
Embrace has opened a proposal to donate a Kotlin implementation of the OpenTelemetry specification that can be used in Kotlin Multiplatform projects.
OpenTelemetry
19 September 2025 • 3 min read
Why Embrace bet on OpenTelemetry, and what that means for our customers
At Embrace, OpenTelemetry is central to who we are, how we build, and how we align with customers on delivering real value, every day.