Tammy Everts
tammy.everts@embrace.ioTammy is a UX researcher, writer, and speaker who has spent more than two decades studying how people use the web. Her focus is the intersection of performance, user experience, and business outcomes. She's helped some of the biggest companies in the world – from Amazon to Zillow – deliver fast, joyous experiences to their users. Tammy is the author of 'Time Is Money: The Business Value of Web Performance' (O’Reilly) and co-chair of the annual performance.now() conference.
Posts by this Author ( )
App Performance
best practices
2 June 2026 • 5 min read
Synthetic monitoring best practices: A practical guide and checklist
Get these fundamentals right and synthetic monitoring stops being a dashboard you check occasionally and becomes an early warning system that catches performance issues before they hit your users.
business
27 May 2026 • 9 min read
We’re building Core Mobile Vitals. Here’s why that’s a big deal.
Core Web Vitals transformed how entire organizations think and talk about web performance. Mobile deserves an equivalent framework — one that's rigorous, user-focused, and tied to real business outcomes. We're building it. Here's how.
business
29 April 2026 • 5 min read
Make the business case for web performance with just three visuals
If you want to get the attention of non-technical stakeholders, these are the three most powerful charts to immediately grab folks' interest and get them to care about site speed and user experience.