Introducing Embrace Web RUM: User-focused observability is now available across web and mobile!

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Virna Sekuj

Product Marketer

Virna Sekuj is a product marketer at Embrace. She has nearly ten years of experience in product management, marketing, and research analysis. Prior to working at Embrace, Virna worked at Bose, Onside Sponsorship, and GWI. In her time with Embrace, she’s used her insight and analysis expertise to lead two research studies polling engineers that have produced two reports — The State of Mobile Experience and The Mobile Developers Pain Points report.

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Book cover that reads "Why is mobile so complicated?"
Research
23 April 2025 • 2 min read
Mobile is messy: 6 charts that prove it
In this data report from Embrace, learn how devices, operating systems, app versions, unpredictable network conditions, and more contribute to the complexity of the modern mobile environment.
React Native
26 February 2025 • 2 min read
Embrace React Native SDK: now fully built on OpenTelemetry
React Native developers rejoice! Embrace's React Native SDK is open source and now fully OpenTelemetry-compliant. So you'll get best-in-class, flexible tooling to monitor your React Native apps while still adhering to OTel data standards. You can even use the SDK to send out telemetry to any OTLP-HTTP endpoint without going through the Embrace backend or platform at all!
performance monitoring
25 February 2025 • 3 min read
Auto-instrumentation now available for screen rendering
To understand how quickly end users can interact with your application screens, you can use spans and traces around key rendering events. Now, Embrace is making it easier than ever to do so by providing automatic instrumentation for screen rendering and interactivity, available for both Android and iOS.
alerts
18 February 2025 • 2 min read
Introducing enhanced alerting with new, delayed data views
Mobile telemetry is often delayed in reaching the servers, and your observability tooling. This can impact how alerts are interpreted, making it harder to see the real picture of your app's performance at any given time. Embrace's new enhanced alerting visualizations with delayed data are now here to help solve this issue.