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Embrace joins AWS ISV Accelerate Program and is now available in AWS Marketplace

Embrace is now part of the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program and is available via AWS Marketplace, making it easier for AWS customers to adopt our observability platform and get best-in-class mobile performance insights.

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Embrace’s enhanced Endpoint Grouping gives you insight into networking changes

The user experience lives and dies over a network. Understand app performance by grouping networking endpoints in the Embrace dashboard.

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OpenTelemetry

Top 5 podcasts on the future of mobile observability and the impact of OpenTelemetry

The past few weeks have been a testament to the keen interest in today’s trends – and future innovations – for mobile observability. The Embrace team has been busy joining the industry’s most opinionated thought leaders on podcasts for candid conversations around the role mobile plays in the rapidly evolving observability ecosystem. We’ve rounded up our favorites from the Embrace summer podcast tour, with standout takeaways and quotes. If one thing comes across, it’s that proactively understanding how your users are experiencing your mobile applications is a challenge and an opportunity for teams today. Consumer behavior has changed so quickly…can engineering teams keep up? Sit back and tune in – we’ve taken notes for you already.

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OpenTelemetry

A Giant Leap For Span.Kind

At Embrace, we've been excited about meeting and growing the OpenTelemetry specification for some time now. We also have a ton of domain-specific knowledge about how mobile telemetry should be collected and processed. This led to a decision point while rebuilding our mobile SDKs to emit OpenTelemetry primitives: how can we quickly inform the data ingest layer about the types of telemetry we're sending, to make its life easier?

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metrics

See the big picture with Embrace Custom Metrics

Embrace captures all the data from all the sessions of an app. Your Error Logs, successful and failing Network Requests, and screen tap locations are all recorded by the mobile app client. That’s a lot of data. Too much data to be constantly monitoring.

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OpenTelemetry

Use the OTel Tracing API and see your traces in Embrace with our new implementation for Android

Embrace's Android OpenTelemetry (OTel) SDK now supports the standard OTel Tracing API, meaning that spans instrumented by the OTel Tracing API will be seamlessly consumed by the Embrace SDK, just as if they were created using our proprietary tools. This gives customers greater flexibility to instrument and monitor what really matters to them, without having to adopt a different tracing standard.

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