Mobile games embrace reward exchange attribution systems as a means to engage players and monetize their apps. While they’re an advantageous system, the trouble with them lies in the attribution processes’ intricate nature, involving steps like watching ads, validating that the ad has been watched, and allocating rewards based on the fulfillment of this action.
The impact of this process on the user experience can’t be understated, making the seamless functioning of reward exchange attribution systems critical. Without the proper flow, it leaves users frustrated and likely to abandon games.